Unity introduced install-based fees, causing outrage among devs.

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Highlights of the story

  • Unity is introducing a policy that will charge developers a fee based on the number of game installations.
  • To qualify for this change, developers must meet certain thresholds for revenue and lifetime install metrics.
  • These changes have sparked outrage among devs, prompting the company to provide an in-depth explanation of the purpose of these new adjustments.

Developers around the world have voiced their concerns one after the other. Price increase Introduced by Unity. From January 2024, the company will implement a new pricing plan based on the number of users who install games developed using the engine. It is referred to as “Unity Run time The fee“which is triggered based on specific circumstances.

Unity Plan Price Changes
Unity Plan Price Changes

These terms revolve around limits based on revenue and number of game installs. According to the pricing update, games will qualify for runtime fees when two criteria are met, including a minimum revenue requirement in the last 12 months and a minimum lifetime install count. Unity Personal and Plus have limits of $200,000 and 200,000 lifetime installs. For Pro and Enterprise, the threshold is set at one million USD in revenue and at least 1,000,000 lifetime installs.


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Additionally, the update states that qualifying customers may also be eligible for the credit Unity The runtime fee is based on the adoption of certain services. This means a possible reduction in fees but customers should contact their account managers for more information.

Our main focus with this is just making sure we have the right value exchange so we can continue to invest in our core mission of making sure we give people the best tools to make great games. can do.”

Unity introduced them for a few reasons, including maintaining its runtime services and increasing profit margins to reinvest in the engine. Unity to create President Mark Whitten Talked in detail with the game developer. About the company’s direction and decision to charge install-based fees. They said, “We want to make more money so we can continue to invest in the engine.

After feedback from creators around the world, including many indie devs, Unity Moved quickly to explain its new policy, which will take effect in 2024. According to the game journalist Stephen Totillo, the company has said that only the initial installation of the game will trigger the fee. Additionally, game demos will not be affected, barring any payment.

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