Although it has not yet been released, the long-awaited sequel to James Cameron, Avatar: The Path of WaterIt has managed to do what few Hollywood movies have been able to do in recent years. It has been granted a release date in China.
20th Century confirmed the date on the Chinese social media site Weiboshowing the date December 16 on Avatar: The Path of Waterofficial page of. The same day it opens in the United States.
A rare achievement for Hollywood
While it is rare today for a Hollywood movie to be released in Chinese theaters, the path of water‘s chances looked good from the start. Cameron himself traveled to China earlier this year to screen scenes from the upcoming film for China Film Group, China’s film authority run by the Chinese Communist Party’s Publicity Department and responsible for film releases and censorship in the Foreign. the Avatar Scenes from the sequel were played in China’s CINITY cinema format, which was released in 2019.
Avatar: The Path of Water it is one of the few blockbuster releases to have a release date in China this year. Others, including those from Marvel Studios Doctor strange in the multiverse of madness, Black Panther: Wakanda Forever and Warner Bros. Discovery’s black adam, they have been unable to acquire a release date. While each apparent ban is rumored to have different reasons, the Chinese authorities have made no official announcements about it, as is often the case.
China and Hollywood have fallen out
China’s apparent Hollywood lockdown apparently began in 2020, when cinemas in the Middle Kingdom and around the world were forced to close due to the coronavirus (COVID-19) pandemic. But as movie theaters around the world began to reopen, China’s theater screens remained closed to foreign films. This was partly due to the 100th anniversary of the Chinese Communist Party in 2021, which saw major cultural changes and a focus on nationalism and the means of national production. With Chinese Supreme Leader Xi Jinping’s third term in office, there is speculation that the Hollywood lockout will only get worse in the coming years.
Before the pandemic, the Chinese market accounted for a quarter of the global box office with revenue of $9 billion. It was for this reason that Hollywood studios seemed to pander to Chinese censors when it came to film alterations or censorship, a fact that drew heavy criticism from human rights groups and other organizations. Post-pandemic, China’s box office value has dropped significantly and is currently estimated at $3.9 billion.
Because of this and the current lockout, the major studios have largely changed their attitudes to appease the Chinese censors. Following Spider-Man: No Way HomeThe box office take of nearly $2 billion and the success of Doctor strange in the multiverse of madnessformer Disney CEO Bob Chapek suggested that while films would continue to be submitted for release in China, the company would no longer be as dependent on the country for success.
Avatar: The Path of Water is scheduled to hit theaters on December 16.