The size of Indonesia’s game market will reach $1.5 billion by 2027, the study predicts



Highlights of the story

  • A new study published by Niko Partners alleges that the gaming market in Indonesia will reach $1.5 billion by 2027. It is widely grown in the region.
  • 79% of gamers living in the country say localization is needed. Four out of ten users said that local language and local characters were the most prominent aspects of localization support.
  • Many industry figures have started showing interest in the region and are trying to add localization like the big game devs. steam, shareholders, and the like. Steam is adding official support soon.

Initially, the video game craze only flourished in places like Japan and the West, but things have changed rapidly in third world countries over the past two decades. A new study published by Nico Partners Analyzes the growth of Indonesia’s gaming market over the past decade and how far it is expected to expand in the next few years.

It is safe to say that the predictions made in the research report look absolutely flawless for the region. It is argued that despite the large population of 278.6 million — of which There are 130 million gamers. – Many major entries for Indonesia do not have a localization feature. Despite this, the gaming market in the country is expected to grow. Grow by a huge margin to $1.5 billion by 2027. rotates, as predicted in Nico’s study.

Other interesting reading:

Localization efforts in Indonesian titles are common in the mobile gaming industry. This makes sense as the region is dominated by mobile gamers. Almost all Top 20 highest grossing mobile titles Indonesian language included. The report also states that PC gaming is the fastest growing in all of Southeast Asia. As a result many devs have started showing interest in adding localization support for the region.

This was stated in a research conducted by the same organization last year. 79% gamers from Indonesia He said that localization is very important for them. Four out of every ten Users reported that local language and local characters were the most prominent aspects of localization support.

Nico Partners' report reveals Indonesian gamers' reactions to localization.
Nico Partners’ report reveals Indonesian gamers’ reactions to localization. || Image Source: Nico Partners.

After seeing massive development in Indonesia, Steam, devs, and many shareholders have started showing interest in ensuring an Indonesian localization. For example, Steam is soon to add support for the official Indonesian language. In other words, we can expect to see a huge influx of Indonesian gamers on the Steam store.

The gaming industry has grown tenfold in places where in the past the number of gamers was as low as an endangered species. Many Third World countries, such as Pakistan, Indonesia, India, Bangladesh, and the Middle East, Expect to see a big increase The evolution of mobile gaming over the past decade in the gaming industry has played a major role in making this possible, and only a major tilt is predicted for these regions in the future.

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