EA took a gamble by cutting ties with FIFA. It looks like it has paid off.


Highlights of the story

  • FIFA aimed to double its licensing fee from EA Sports, which was initially $150 million, and these demands exceeded EA Sports’ limits, resulting in their contract not being renewed.
  • With anticipation building for the next installment in the soccer genre, EA unveiled EA Sports FC 24 on July 10, 2023, which went on to be a huge success and surpassed FIFA 23’s Early Access sales.
  • FIFA plans to expand its game releases, allowing other publishers to create related experiences for the FIFA World Cup and discuss FIFA Women’s World Cup projects.

Nothing lasts forever. Even when the FIFA games that started in 1993 ended. EA The sports body and FIFA announced the end of their licensing arrangements in 2022. EA’s decision to cut ties with FIFA was a risky move, but it seems to have paid off. The company’s gamble with FC 24 has proven successful, although future soccer titles will not have FIFA branding attached to them.

Why did the partnership end?

FIFA 23 marks 29 years since EA published the FIFA games

For a series that has lasted at least 25 years, you’d expect it to never end but anything can happen in business. It all started when FIFA aims to secure double the licensing fee from its current amount of $150 million from EA Sports.. Additionally, FIFA attempted to associate its brand with other digital products, including video games, which eventually crossed the boundaries of EA Sports.

Therefore, the contract was not renewed, and both parties went their separate ways. EA Sports President and General Manager Cam Weber made the announcement. The company will not continue its partnership with FIFA and license agreements are being reviewed to determine how to proceed..

In addition, he emphasizes the importance of authenticity in games, highlights extensive partnerships with more than 300 licensed partners, and provides access to thousands of players, teams, stadiums and leagues worldwide. He expressed his commitment to invest in meaningful partnerships to deliver unparalleled authenticity to the company’s EA SPORTS football games for the foreseeable future.

As we look forward, we are also exploring the idea of ​​renaming our global EA SPORTS football games. This means we are revising our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses in the world of football.”

It marked the end of an era for the gaming franchise that many people grew up with. Most of the titles were removed from prominent online stores.. While many were curious about how EA would proceed, others were saving the last title that was FIFA 23 until a new game was announced. So, it was no surprise that the last title with FIFA branding went out with a bang. The game sold over 10 million copies worldwide.

The end of a long partnership marked the end of an era for EA’s FIFA franchise

While I prefer watching live matches to playing the actual game, I’ve gone from FIFA 14 to FIFA 17 and I believe that EA’s success with the FIFA series comes from capitalizing on the seasonal nature of soccer. , makes minimal changes while marketing it. Fresh products every year. So, I was interested to see if the next game would be a major overhaul or another product with some added bonuses.

A risky gamble that paid off.

EA Sports FC 24 ushers in a new era for EA football games.

Now that everyone knew the next entry wouldn’t be FIFA 24, all eyes were on EA and what new name it would reveal for the next entry in the soccer genre. On July 10, 2023, players got their first look at EA Sports FC 24, which introduced a career mode, AccelerRATE 2.0, and HyperMotionV technology that further fluidized its gameplay.

At the reveal, EA Sports announced that the debut of EA Sports FC 24 has been a huge success, Over 6.8 million players registered during the early access period.. This represents a 25% increase over FIFA 23’s early access period and reflects the company’s efforts to partner with leagues such as La Liga and the Premier League to ensure an authentic digital football experience.

Even without the FIFA branding, EA Sports FC 24 has attracted 11.3 million players in its first week.It surpassed the 10.3 million players who joined FIFA 23 during the same period, which was considered a record-breaking start for the franchise, indicating the continued success of the series. However, it’s worth noting that these figures include EA Play subscribers and may not represent sales alone.

Despite the success, the game still faced major issues such as a Fixed a game-breaking bug in career mode where firing a coach would result in a screen freeze.. While Updates have been madethis problem is still not solved and Many users are still reporting the bug in the official EA forums.. However, these issues did not overshadow the game’s success. Overall the reception has been positive..

What’s next for FIFA?

FIFA plans to expand the genre beyond video games.

Going forward, FIFA plans to release more games, providing opportunities for other publishers to create new FIFA World Cup-related games and virtual experiences, and is discussing additional projects for the FIFA Women’s World Cup. FIFA President Gianni Infantino assured that FIFA’s name will remain the best and forever..

I can assure you that the only authentic, real game with FIFA name will be the best available for gamers and football fans. The name FIFA is the only global, original title. Fifa 23, Fifa 24, Fifa 25 and Fifa 26, and so on – is the name of permanent FIFA and it will always be and be the best.

Additionally, FIFA is adopting a non-exclusive licensing model for its gaming and sports rights, working with multiple partners, with the goal of releasing new games and game publishers for a major FIFA simulation football game in 2024. , seeking cooperation with media companies, and investors. Additionally, new non-simulation games are being developed, with the FIFA World Cup Qatar 2022 experience immersing fans in the world of football.

While EA is basking in its dangerous glory, only time will tell if it can keep up the momentum. As far as FIFA is concerned, while it is true that a brand has a lot more power than its name alone. However, if the product it releases is not of good quality, no amount of brand power can save it from disaster. The plans look promising from both sides so only time will tell if these promises will be implemented.

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