Bobby Kotick hints strongly at reviving the iconic Guitar Hero franchise

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Highlights of the story

  • Activision-Blizzard recently held an all-hands meeting to discuss the future of the company, where CEO Bobby Kotick strongly hinted at a possible revival of Guitar Hero.
  • He also discussed how future gaming technology will allow the company to do things it has never been able to accomplish.
  • Interestingly, the meeting also discussed the topic of using Neuralink or similar to controlling games on the screen.

Activision-Blizzard recently held an all-hands meeting with company staff to discuss a number of topics, some of which appear to be quite interesting (thanks, Windows Central). Bobby Kotick Noting how future gaming technology will be crucial in allowing the company to do things it hasn’t done before, Microsoft May help future gaming research. One of the possible series for this would be Guitar Hero, as indicated by Kotick.

For the uninitiated, Guitar Hero At one point it was one of the biggest video game franchises. Harmonix and RedOctane made it, but Activity acquired the IP rights in 2006, which will now be transferred to Microsoft after the acquisition. The series has been inactive since 2015, and this meeting points to a possible revival with the help of future gaming technology.

The topic of machine learning and AI was discussed in the meeting, and it seems that the company may use it for some franchises. Kotak said, “Their AI and machine learning potential, data analytics, new ways of thinking about graphics—I just see limitless potential for my work.Guitar Hero was mentioned in this context, hinting that it could be revived with future technology.

The re-emergence of Guitar Hero and other things wouldn’t be possible without a variety of resources. And so, you know, just endless possibilities for the future that’s just incredibly exciting,” says Bobby Kotick.

The meeting discussed a number of topics related to the future of the company, emphasizing the research and development aspect and how Microsoft will offer massive support in this aspect. Bobby Kotick was the first to raise the potential of new technology, particularly AI and machine learning. He also talked about how the increase in graphics quality meant that more writing and acting talent would be needed to satisfy players.

Kotick then compares video games to film and television, emphasizing how the two differ in terms of the emotional connection between the game and the audience. Characters need facial animation and mouth movements that accurately and realistically represent their emotions. he said, “You will find a new dimension of emotional connection that we haven’t had yet. Skilled

One of the most interesting ways we can imagine playing games with future capabilities is Neuralink, which was mentioned at the meeting. Kotick discussed using Neuralink or something similar to interact with video games in the future instead of a controller. How this will translate is not yet clear, but it opens up many creative opportunities.


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Guitar Hero was first released in 2005 and rose to fame in just a few years. However, poor sales of Guitar Hero 5 and Band Hero in 2009 led to the decline of the series. Activision announced a hiatus for the series in 2011 and released Guitar Hero Live in October 2015. It was considered a reboot of the series but still failed to live up to expectations. The developer studio, FreeStyleGames, then suffered layoffs and was soon sold. Ubisoft.

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